Canyon to Host First Ever UK Brand Experience Event

STORY BY Megan Hughes 31st January 2018

Canyon have announced their first ever UK brand experience event, which will take place over two days at Mercedes Benz World at Brooklands in Surrey. Across the 24th & 25th March 2018, Canyon will be occupying over 1000m² of exhibition area, where over 40 Canyon bikes will be on display. The display will include some of their 2018 road and MTB models alongside some of the brand’s most iconic historic and concept bikes.

Alongside the exhibition, there will be the opportunity to test a selection of bikes at a demo tent just outside the main building for both days.

Nick Allen, UK Market Manager says: “We’re super excited to be hosting the first ever brand experience event in the UK. Because of the size of the space, we’re able to offer Canyon fans and potential customers the opportunity to get up close with a huge range of our 2018 bikes and check out iconic bikes from Canyon’s history.”

Canyon will also be hosting a special exhibition of photography by Tino Pohlmann marking the last 11 years of Canyon bikes being ridden in the pro peloton. This will tell the Canyon story so far through the lens of a world class cycling photographer and close friend of the brand since 2007.

In addition, an extensive 2-day program of on-stage talks with Canyon athletes and engineers will be finalised soon and published in the news & stories section at canyon.com.

Incredibly, this event is completely free! Those who are interested are encouraged to pre-register their interest at canyon.com/contests/ExperienceUK and will automatically be entered into a prize draw to win a Canyon bike of their choice up to the value of £1300.

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