The North Face brings climbing experience to London

STORY BY Debbie 2nd August 2019

Walls Are Meant For Climbing comes to Westfield White City, London – 10th and 11th August

Inspired by the belief that walls present opportunities not obstacles, The North Face will open up free climbing with a unique urban climbing wall at Westfield London.

Part of the Walls Are Meant For Climbing Campaign, the event will have something for everyone, with climbing suitable for all abilities from first timers to experienced members of the community, locally sourced street food and surprise special music performances to create a festival of climbing.

Members of The North Face athlete team including James Pearson and Caroline Ciavaldini will be on hand to offer tips and advice to climbers and The North Face will also be inviting schools, youth groups and charities to take part.

Designed with a focus on sustainability, the unique climbing wall is manufactured using repurposed shipping containers and will be donated to a local charity after the event to ensure a climbing legacy exists long after the event finishes.

Tina Rolen, VP Marketing, The North Face EMEA said, “Since 1966, The North Face has seen walls not as obstacles, but as opportunities. We want to make climbing accessible to all. That’s why we created the event and made it free. We’re also inviting schools, youth groups and charities to take part and experience the sense of achievement found on the wall. This represents an opportunity for the climbing community to open itself and come together to inspire others.”

Already held in Munich, Germany, The Walls Are Meant For Climbing events will then move to Milan in September with further free climbing sessions at local walls on offer during Global Climbing Day on August 24th.

For more information on where these free days are and the “Walls Are Meant for Climbing” and Global Climbing Day, visit thenorthface.co.uk/walls.

 

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