STORM Aim to Reduce Plastic Waste With Launch of New Aluminium Range

It has been found that a huge 91% of discarded plastic isn’t recycled and it has been predicted that by mid-century, the oceans will contain more plastic waste than fish, ton for ton. This is why, leading cleaning, waterproofing and aftercare brand STORM has introduced a new easily-recyclable aluminium product range.

Using plastic-free packaging, the new premium-look aluminium bottle range offers outdoor enthusiasts products that are not only great for their outdoor gear, but also great for the environment. Their new premium-look product will encourage more packaging to be recycled.

“With aluminium packaging having a higher recycle rate than plastic, we hope that our new aluminium bottles will help to reduce the amount of disposable plastic waste going into landfill or ending up in the ocean,” says Tim Wilson, Managing Director of STORM.

“The recent focus on the damage plastic is doing to the environment; particularly to the ocean, our beaches and marine life, is something that is resonating with the consumer. We hope that our new aluminium range will offer them an easily recyclable option that will encourage greater environmental awareness and more packaging being recycled.”

Available in the new aluminium range are STORM’s Wash for outdoor clothing, Eco Friendly Proof for outdoor clothing, Wash for down filled items, Eco Friendly Proof for down filled items, Prewash for footwear, Proof for footwear, Deo for outdoor gear, Leather Cream, Wash for tents & covers and Proof for tents & covers.

STORM’s Wash and Proof products let you clean, refresh and restore the performance of gear in just three easy steps; ensuring your kit delivers the same protection it did when you bought it – and in just one machine cycle. STORM’s one-wash system is not only kinder to the environment – with less water and energy wastage, but also to the garment – through less washing damage.

STORM’s new aluminium range is also available in handy ULTIMATE KIT packs; providing outdoor enthusiasts with all they need to clean, proof and care for their trusted outdoor gear in one easy-to-grab and easily recyclable pack!

STORM’s ULTIMATE KIT range includes:

• ULTIMATE APPAREL CARE KIT
• ULTIMATE DOWN CARE KIT
• ULTIMATE FOOTWEAR CARE KIT
• ULTIMATE SUEDE & NUBUCK CARE KIT
• ULTIMATE TENT CARE KIT

For more information about STORM’s aluminium range and the rest of the STORM product range, visit www.stormcare.co.uk