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Tourism body VisitScotland has launched an online guide to Scotland that’s dedicated to health and well-being.
Focused on the themes of mind, body and spirit, the guide aims to inspire visitors to consider ways in which they can enhance and maintain their personal happiness and welfare.
It comes as newly published research conducted by YouGov reveals almost a third of people in Great Britain (32%) see Scotland as an ideal destination for a wellness holiday.
With 11.8 million visits made to Scotland by people from across the UK, it’s hoped the growing trend could generate millions of additional trips north of the Border.
Tourism Secretary Fiona Hyslop said, “Visitors come to Scotland for many reasons, but the opportunity to enjoy our scenery and landscape is consistently top of the list – people feel better for simply experiencing our country’s natural beauty.”
Featured Image © Julie Howden
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