More People Seeking Cooler Summer 2025 Destinations

With global temperature rises being particularly keenly felt in many well known beach destinations Google trends data shows a 300% yearly increase in the search term ‘cooler holidays’.

That matches a recent survey which found that 88% of UK travellers are contemplating changes to their holiday destinations. 22% of these respondents cited extreme temperatures as the primary factor

With temperatures predicted to soar again, travellers are seeking cooler climates for their annual holiday, inspiring the industry to create a new range of cooler experiences.

People are increasingly moving towards experiences for their winter breaks, as they seek out unique activities for this time of year, according to the ABTA 2025 Travel trends report.

Blue Skies Lifestyle which offers year-round luxury chalets and villa holidays in 82 destinations across 12 countries has come up with a list of ski resorts that are great to visit for a zen summer escapes as well as the snow season.

Chamonix, France

In Chamonix, France, visitors can immerse themselves in a world of breathtaking natural beauty and modern wellness amenities. This iconic destination offers a perfect combination of adventure and relaxation. In summer it offers wild swimming, fishing and hiking among picturesque landscapes. The luxurious QC Terme Spa boasts 4,000m² of tranquil spaces, including thermal pools, saunas and relaxation areas. For accommodation,

Crans Montana, Switzerland

In the heart of the Alps, Crans Montana, Switzerland is renowned for its pristine air, sunshine-filled days and serene mountainous beauty. Relaxing summer activities offer a choice of paddleboarding, surfing at Alaia Bay and wood carving. Visitors can enjoy guided culinary walks and cheese tasting sessions, or wellness activities like outdoor yoga, breathwork sessions and sound baths.

Leogang, Austria

For carbon-free calm, Leogang, Austria in the Salzburg region offers unparalleled and unspoiled natural surroundings. In summer, visitors can immerse themselves in a host of nature-focused activities like forest bathing, sunset hikes and invigorating outdoor fitness trails.

Lech, Austria

Completely immersed in natural surroundings, Lech in Austria, is renowned for breathtaking forests, mountain spring-water and unique mountain-meadow flora. Perfect for wellness escapes and calm-cations, during the summer months, travellers can explore Lech’s scenic trails and enjoy wild swimming in fresh waters, herbal nature walks and al fresco BBQ’s.

Andermatt, Switzerland

Andermatt in Switzerland, is a destination for wellness and tranquility. Visitors in summer can enjoy peaceful hiking trails, alpaca trekking and mindful wellness sessions in pure mountain air.

Cortina, Italy

Tucked away into the tranquil Dolomiti landscape, Cortina, Italy provides the ultimate setting for regeneration and relaxation. Year round, visitors can indulge in state-of-the-art spa experiences with facilities at the forefront of modern science like the Longevity Suite (Europe’s most advanced Biohacking and anti-aging experience) and the Finnish sauna of Croda da Lago (at 2,046 metres in altitude). Summer provides ample hiking opportunities and activities immersed in nature.